Wednesday, February 2, 2011

Interview with Gloria of Lolailo



Lolailo is a shop who believes in the importance of reducing and reusing. Lolailo is based out of Fairfield, California and is owned and operated by my Etsy Recyclers Guild team member, Gloria.








Q. Tell me a little about yourself:

When I am not unemployed, I am a winemaker. I grew up in Spain. I live near the Napa Valley, I am married to a winemaker, and I must say we drink quite well at our house. In my newly found spare time I have reconnected with my crafts, which is something that had been falling by the wayside little by little. I also take classes at the community college by my house and practice kickboxing.

Q. When did you first start crafting?

My mom is a very creative person, and I’ve been crafting since I was able to hold a pair of scissors, pretty much.

Q. Please describe your work in detail. What's your favorite type of crafting/art?

I primarily make bulletin/message boards using wine corks and old frames. My love for corks came through my job. I was fascinated by the typography and design that each producer used. I was dismayed at these very interesting and diverse corks ending up in the garbage after a tasting, so I started hoarding them. I investigated what to do with them, and of all the many crafts you can use corks for, the bulletin board was my favorite. I am a pragmatic person, so I like things that have a function. I go to thrift stores and garage sales and look for frames suited to become cork boards.















Q. How has your work evolved from your earlier work?

I have become more flexible, in that I can see more possibilities on frames that perhaps I would have dismissed earlier on. I decorate the frames, paint them, nail beer caps onto them... Anything to rescue unloved frames from the landfill.

Q. Where do you get your inspiration?

I get a lot of inspiration from the frames themselves. There is nothing standard about creating something out of a “found object”, so when I’m ready to tackle a new project, I just throw some corks into the frame and start playing with them, forming a design, changing it, and eventually I come up with a plan.

Q. Where are your products sold (online/stores)?

Online at Lolailo.

Q. What advice can you give other crafters when selling their items?

I am trying to figure out so many things myself! I find Etsy to be full of very experienced and talented artisans, who tackle crafting as a business. I read the forums and the blogs as much as I can, and try to heed their advice.
















Q. Describe yourself in three words:

Recently Etsy had a similar exercise, but we had six words! This exercise was based on Ernest Hemingway's claim that he could write a good story in six words.
I wrote:
“Spanish winemaker hates throwing corks away”

Q. Is there is anything else you'd like to share with us?

Treasuries are a wonderful way to connect with other Etsians, promote your items and develop an aesthetic eye. The fairest treasury team I know is the Pay It Forward Team. We follow the Golden Rule and try to be as helpful as possible. Please look us up! Everybody is welcome to join!

You can find Gloria online at the following places:

Lolailo on Etsy
Facebook
Twitter
Kaboodle



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