Creating a treasury that makes it to the front page of Etsy doesn't have to be a pipe dream; however, I totally believe that it takes group effort among all things. This "group effort" can be that extra nudge needed for your treasury to skyrocket into fame, and can be achieved by fellow team members viewing, admiring, clicking, commenting, and promoting your treasury.
Furthermore though, what does it take? A PRETTY COLLECTION OF TREASURES! Having a treasury that flows along a theme or color-scheme is always a good start. Challenging yourself is fun; however, the broader the theme is, the easier it will be to achieve it. With a broader theme, the more likely you'll be to finding a pretty item to feature from each shop you choose to pick from. For instance, the color-scheme "blue" generally has more options per shop than the theme "Huckleberry Finn", but if you are able to pull it off, (i.e. HuckleBlueBerry Finn) all power to you. CREATIVITY ROCKS!!!
Choosing bright lighter toned images for your treasuries is easier on the eyes than dark bold images. Also, let your treasury images flow; I generally try to have the center images fade into the lighter-toned edges, but whatever works for you is what is important.
And don't forget to feature team members to get their support.
TAG YOUR TREAURIES!!! Go hog wild with your tagging privileges; fit as many words in there as possible, and try to use keywords mentioned in Etsy's Merchandising Desk for the current month.
Most of all have fun with it, and let the treasuries work for you! I have stumbled over a phenomenon that works for me: I like to feature items from people's shops who have recently favorited my shop, its items, and/or my treasuries. It is always nice to see these friendly Etsians (some team members) return to say "thank you for the feature". I also thank them for their favoriting by providing my shop's coupon code in the description of these treasuries. My challenge is to go along the theme of "pay it forward", which I have lots of fun with. :-)
This article is a contribution from Andrea of Storybook Artifact.