Showing posts with label Everything Etsy. Show all posts
Showing posts with label Everything Etsy. Show all posts

Friday, February 4, 2011

More Free Etsy Banners From Everything Etsy eco-friendly


These new mushroom cute banners available for free at Everything Etsy!
 Selling Tips:

Everything Etsy has just added these adorable little mushroom shop banners, which now puts them at 80-something free banners for your shop!  What an eco friendly way to decorate your shop!

A good shop banner:
  • Helps your shop look professional.
  • Creates a good first impression. 
They have some really cute ones, even for the holidays, which makes changing out to a holiday theme really easy, simple, and free.

I personally adore this one: 
See them all at "Free Etsy Banners" page. 

I'll be adding the Everything Etsy Free Shop Banners link to these to the "Helpful Links" page here on the blog, in case you forget and want to find them later :)

Thursday, February 3, 2011

Everything Etsy, Handmadeology Ad Campaigns and Welcome New Members

Welcome Earthling! 
Graphic by GirlGeekBoutique
We wanted to send a special thanks to Kim and Tim at Everything Etsy for working with us again, we will have advertising up with her on the site momentarily!   Make sure to visit Kim's cool site!  We love this lady!
We are Big Kim Layton Fans & her shop Flashy Fish!

We also have advertising currently up on Handmadeology and you know how much we love them :)   Both campaigns will run three months long, and lead right to the team tag.  This way, it makes it fair and unbiased, whomever has listed items last will show first.

Q: How can you maximize your exposure?
A: List or relist an item every so often so you can make sure you are somewhere in the first few pages !

Q: How do I know if I'm getting any hits?
A: Track your analytics via Google, (find out how on our Helpful Links page) and look for referring sites !


Q: What does this do for me?
A: Advertising makes people aware of our team's offerings on Etsy. Our hopes is they find your shop, like it, and visit it often. Just because they don't buy today, doesn't mean they won't buy tomorrow.

Q: How did we pay for this?
A: Our team works hard to raise money via selling advertising on the blog and items donated by lovely team members that are in our Team Shop. All Team Shop funds were applied to these campaigns. Sometimes we get grants from Etsy also. We have pretty much spent all the money in it so we hope that we can keep spreading the love and donating more.  You can view team shop funds at any time on our "Helpful Links" page. Contact Sarah at relove to Donate to the Team Shop!


That said, we have closed up the open enrollment due to a big "influx" of members.  Woot Woot. They made it in!  Let's welcome them now!


Do check out their shops!
Sweet Lucies
*Vintage and lovely, sister shop to IntotheTrees
Eco Friendly Freckles
Upcycled Decor Decoupage , and some natural herbs too!.
Ametista  sister shop to the Clay Shoppe clay & decor :)
Lovely Vintage Buttons =ARepurposefulLife jewelry creations!
Girl Geek Boutique - Upcycled jewelry creations Fun ! Fun!
DeComp -wearable art unique and chic check it out!
Eco Friendly Potato Pouches - Jams, Jellies and more!
dasweetzpot
Relogyyy- Eco Conscious Women's Wear From Greece

RetroBabs  Vintage and ReMix : Mid Century Vibe!
SoulRust great Vintage Clothing from Bismarck!
ReForma - Upcycled Jewelry from Discarded Goods from Brno Czech Republic!



Naturally Heartfelt all the way from the UK with beautiful altered art Jewelry!

TheGlambox: Two sisters with handcrafted jewelry and fashions!

LCVintage has beautiful vintage jewelry from NY!


Slapsymaxi great Vintage Clothing from Lake Michigan!




Smart Designing - great book purses! Connecticut!

HeidiMoon from Scotland with beautiful upcycled Jewelry Creations

Anyone missing? Contact me.


We also have "pending invitations out" such as  MyFairMaiden, sister shop to Broken Ghost Couture! Any of our teammies that have a second shop are welcome to convo me even if it's not open enrollment.  As you know we don't ask much of you, only to particpate making one treasury a month and try to cross promote your team in any ways you can.  With that said, I'd like to share this wonderful treasury by new member EcoFriendlyFreckles, and show it some love please!


'Baby Lambs and Blue & Pink Buttons' by ecofriendlyfreckles

Here is a place where little girls never grow up, where a tea party is an everyday activity, and where cute, furry friends make us giggle!


Pink Silver Baby Party Dress...
$52.00

Vintage Pink Grey and Pearl ...
$12.95

Coral Shabby Chic Cuff Brace...
$11.95

Vintage Pink Graduated Bead ...
$5.00

Pair of Small Aqua Blue Flow...
$4.99

Vintage 1960 Soft and Sweet ...
$8.00

Sweater Kitty Pink and Blue
$48.00

Vintage Petite Powder Blue G...
$14.00

Rule the World Mixed Media M...
$13.99

Toboggan Noggin
$38.00

SALE Vintage 70s Pink White ...
$29.99

Vintage 1970 Retro Candy Tin
$8.00

Denim Jumper (custom fit)
$36.00

Felted Brooch Le Chat Pink R...
$6.50

SALE - the four-birds-a-runn...
$34.00
Treasury tool is sponsored by Lazzia.com.

Sunday, January 30, 2011

Pay it Forward and Giveaways, Do they Help Etsy Sales in Your Shop?

Do I have to sneeze on you to get you to do a Pay it Forward, this 1938 Valentines Card by Paper Picker.
1) PIF - (Pay it Forward) / Clearance Sale

A "Pay it Forward" is when you list an item for an unbelievably low price.  I've seen them listed anywhere from .20 to $5.00, but the lower the better.   Tag and title the item with pif, and pay it forward tags.   I recently did this with some items that I've had forever, things I've reduced and relisted so many times they were going to Goodwill.

Consider it a clerance sale, there's over 2600 "PIF" items on Etsy at any given time! I sold a small wood box, some old letterpress and have a brooch currently listed waiting for it's buyer. The PIF's,drove a lot of shop views and got me one customer who ordered some wood print blocks.

Some PIF's sell pretty fast, but others are still waiting to be had.  In the listing I explain that this is a pay it forward, and that they in turn should do something nice for someone else today.  Nothing like spreading kindness and a good deal at the same time. If anything, people will be drawn to your shop and maybe give you a few hearts.  They may even favorite you and check back sooner.
Once upon a blue moon you should have a giveaway...speaking of blue moons gorgeous Ensemble by GreenBeadz Designs
Hold A Giveaway!

Giveaways can be posted on various sites and can drive exposure to your  shop and your blog. Many giveaways ask you to read a particular blog post and "comment on it" and by doing so you have driven traffic to your blog and made people aware of your merchandise and your Etsy shop!  Case in point, feature 5 vintage items and ask sellers to pick their favorite. One lucky winner wins the item.

Winners and Losers, with Giveaways everyone's a winner. Angel Bag by RoyalRedneck!


Giveaways can be done at:
  • Funky Finds  (FREE) I'm having one on here--but not actually "giving it away" until May. Nice thing is they list my shop up until the giveaway,then will write a blurb about it, so nothing like free exposure! They select a winner, and will contact me.  What's not to like?
  • EtsyGiveaways (FREE) This place has so many giveaways it will make your head spin.  They also have a high page rank and people read this thing.  It's a great way to do a giveaway and most I've seen have about 40 to 60 average entries PER contest or more, meaning that's about 50 more people to your blog post and aware of your shop! *Focus on handmade but I've seen just about everything on here.
  • EverythingEtsy ($$$) Everything Etsy has a huge following, and is a well read online publication opens up giveaway slots, and usually asks for a fee plus two samples.If you were donating a glove mold send them two. One will be reviewed in a nice blog post highlighting your shop for more exposure, and they will send out the second item direct to the winner. Last giveaway I saw cost $50, but this covered the write up, contest, and them mailing your item.  So, essentially you are paying for a giveaway but in turn gaining a lot of shop views and exposure. This may be better in the long run than taking out a button ad.  Contact them for more information and current pricing, and Kim is super cool to work with.


Relax and let your giveaway take it's course...and enjoy breakfast in bed with this upcycled cork tray by Lolailo.

Try it and let me know how your PIF or giveaway works! I hope if anything it will drive exposure, page views and new "hearts" to your shop!



Originally written for the Vesties by yours truly. See full post with more ideas here.
Read the other Marketing 101 posts I've done for their blog HERE.

Monday, November 29, 2010

Proof is in the Analytics: Referring Sites and What That Means To You


I get a lot of people asking me about this and so I'm going to put this out there.  Many of you are analytics whizzes and can text in your sleep, but some of us are still working on social networking our lives and trying to operate our ipods.  So if you already know this, ignore it.  If you don't, here it is, simple, easy, and I want to hear that you are doing it if you are serious about selling and finding out your best sources and outlets of referring sites.

Not only should you be using Google Analytics because it's FREE, but because it gives you a bunch of useful information to help you sell. For those cringing at the thought of learning something new, I have to say, the name itself scared me as I'm no technical guru and at first I didn't know what I was looking at. However, watching a few "how to" videos, and reading up on it, I was a GOOGLE ANALYTIC PRO in no time. I promise you it's easy, and tells you so much that you need to know.






The big things I look for are REFERRING SITES. This tells me what traffic is coming in and from where. Currently, as you know, we're doing a promo with Everything Etsy--so today I'm going to show you how to find out if you are getting views in your store in direct correlation with this promotion. ((Now remember, the promotion leads people to the TEAM TAG -- so whomever listed last, will be on page one and more visible.  If you are a shop that lists a few items every day, or relists a few here and there, your chances of being spotted are better than someone who lists once per week. This is the way to find out whose referring you and how many times, so you may use this for other things as well.))

1. FIRST, Sign into your analytics, and make sure your Etsy shop is showing in the Dashboard.  Below you will see reports for your top traffic sources and keywords used.  This is not what we need.  So, move on.

2. LOOK FOR THE REFERRING SITES LINK as I have arrowed above. Normally it's the "green piece of the pie" and once you mouse over the blue words "REFERRING SITES" you will be able to click directly on them which will take you to the next page.

3.  Once you click on the "hyperlink" for referring sites, you should then be able to see a bunch of referring sites (below).  Now it becomes a "hide and seek" mission so to speak.  You must look for the site in question, in this case, it's EverythingEtsy.com  (note I did not put the www. in front of everythingetsy.com) As you can see in this photo below there is no EverythingEtsy listed in the top 10 or so referring sites.  So, since my report says I have 139 different sources (in  the header it says I have 247 visits from 139 sources So, going to the bottom and "view full report" is out of the question for me.  Much easier, is just to type in what you are looking for where I have the red arrow.
  4.  I am typing in EverythingEtsy.com 


~POOF~
it appears! 
TA DA!
5. Review your analytics.   In this case I only had one referral, but that's okay, my store was closed for awhile on vacation mode, so I'm not complaining. The first bubble tells me how many visits = 1.  The second bubble tells me how many pages per visit that visitor spent (and compares it to the average time on my site in teeny print beneath it.)   The next bubble is the average time on my site (only twenty seconds to see two pages, that sort of sucks, maybe they didn't like the item after all....not sure) , and the bounce rate is 0%.   More on bounce rate HERE, but the bottom line is high bounce rates are no good, and low bounce rates are better.  In this case you can't get lower than 0 can you?  So maybe, just maybe, this customer was referred, saw the item, and bought it......I don't know how to get this far without asking my customers. 

6. Bonus tips.  I want to back up a minute.  In case you did or didn't notice I have yellow stars on my top 10 Referring Sites page.  I wanted to show you these are 4 of 10 of my own sources for driving traffic.  Look again: 

Here are my 4 suggestions to you based on my stars: 

FACEBOOK:
This just goes to prove I'm busy driving people to my store.  Facebook:  I ask my friends to share treasuries on my personal and professional facebook pages.  They share and ask their friends to share, and before you know it people are bookmarking your shop. 

MY SITE AT VERIZON:  These are nothing more than landing pages the web carrier gives you, I used to have a website on Verizon, but took it down, and use blogger for everything, so now when you go there it's a page that says SHOP NOW and points you to my Etsy shop.  See, it's working....so if you get those free web templates, use 'em what can it hurt?  You'll be in cyberspace somewhere....

FLICKR:  Gotta warn you about this YOU WILL GET BOOTED OFF FLICKR IF YOU PUT LINKS TO YOUR ETSY STORES OR ARE DIRECT SELLING.  However, there are coy ways to do this.  My user name on Flickr is the same as my vintage shop, and so you get a profiile area and can tag your FLICKR photos.  I've often found items this way too .  I looked for Russel Wright Melmac, found it on FLICKR, googled the user name and found them on Etsy, and bought the set.  Voila.  Open a free FLICKR account under your shop name and in your profile talk about how much you LOVE ETSY. 

COMMUNITY AT ETSY:  Treasuries, or forums where you particpate and people view your shop.  Those who sell on Etsy often buy, don't you? 

As for the other top traffic,  like Google or TheFind, I do investigate to find out how they got here, which you can do by going more in depth and looking up how they are searching for you. As for my Recyclers Guild Blog, it's hard for me to tell if this was direct sale traffic or if they are just using the link to convo me to join the team, so I disregard that, but if it's in yours then people are checking out your shop!   You really have to learn and use your analytics, and sadly, LEARN that just because you put an item on Etsy, selling it may require a little outside client building to drive traffic to shop on your part.

For those of you using Analytics, please comment how much EverythingEtsy traffic you are getting.  Would like to compare this and keep tabs, thanks!


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Friday, October 22, 2010

Etsy Recyclers Guild Team on Everything Etsy - Winter Promo

Make sure you are using our team tag for your items.  This is how you will be found, the link goes right to our team tag, to make it fair for everyone - those who add items frequently and relist will gain the most exposure.  Let's track analytics and see if this is a place we may want to advertise again. 

PROMO RUNS 2 MONTHS FOR TEAM . 

 

SO WHERE ARE YOU?


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