Social Media 101: Placement of Your Etsy Shop in Your Blog

I originally published this article for Handmadeology, and Tim liked it so much it's an a blogging ebook. I want to share it again with you all in case you missed it as placement is so very, very important!

Your Etsy Shop Should Be Visible on Your Blog or Website. 

(Yes, This is an Issue!)

Sometimes, it's the simple things we overlook. I'm here today to tell you how important it is when doing your social networking, to have proper placement of your Etsy shop on your blog or web.  I am not even joking here when I say this is a real issue in one of three blogs or sites. As I am involved in several Etsy teams and come in contact with thousands of members per day, I cannot tell you how many people ask me to look at their blog or web and wonder why it's not driving traffic to their store. Sometimes, we'll be talking about Google Analytics and they say, "Well Google says I get no traffic from my blog."  So , I pull up their blog, and I can't believe my eyes.  Here I will discuss examples of what I'm talking about, (these are real blogs, that I read, and names have been whited-out to protect the unknowing!) I will show you proof that what I'm saying is true. I will then tell you how to fix it, if you fall into one of the two categories below.
Case#1 : "The Lack of Blog" 
No Link to Etsy Shop on an Etsy Seller's Blog.  

This blog has great content,  however, this is an Etsy seller and has nothing to drive you to the Etsy shop.  As soon as I finish this, I'm contacting her as I've made her an avatar to put smack dab onto the top of her blog. 

Case #2 : "Placement Poverty Blog"  
Link to Etsy Shop Is Not "Above the Bar", meaning you have to scroll to find it.  

 The Etsy Seller has a beautiful blog, and is making great use of the follow her on Twitter button, but what of the Etsy Mini?  I had to scroll down to see it. It's not at first glance, above the bar. In other words, I'm always reading her TOP POSTS. So, why would I scroll down and read something I've already read, which means, I probably wouldn't notice it. Are you suffering from Placement Poverty?

Primo Placement Solutions
Your blog or web should have a nice avatar going direct to your Etsy shop.  Furthermore, this should be one of the first things you see when you pull up the site or blog. Remember, it's the window you first see when you first pull up the screen -- the top of your computer page or above the bar. You don't want to "scroll down" the blog to find your avatar. Especially if someone is checking your top posts, or visiting your blog frequently, they may only read the first post or so. Here are examples of primo placement.

Primo Placement Position #1 : Next to the Blog Post Title.

Shameless promotion, maybe, but my store is the first thing you see onmy one blog that features other Etsy vintage sellers.  Why not? I'm the top sponsor if it's my own blog, and doing all the work, right? When you read the headline you also see my shop. Very cool placement. 

Primo Placement Position #2 : Next to the Start of your Post.

Now, I'm second down on this blog, and moved from my right hand position. On the right is a paid advertiser, so I decided that the best placement for me is to be right where your eyes start to read the post. The choice of colors for my avatar "pop" out from this page don't you think?

I could go on and on, but you can do this simple math by looking up the blogs you subscribe to. Upon visiting the page, how many actually have links, avatars, or products pointing right to their Etsy shop above the bar, on your screen staring you in the face?  Do you have to scroll to find it?  If this is you, do something now!  If it's your friend, send them this article, quick!

Show them the PROOF of what I'm saying is true!

Here is my 2nd blog above, where I actually have lower placement. It is solely responsible for driving 35 new visits to my shop last month, and those people spent an average of 6 minutes and 46 seconds looking at my Etsy shop.  Each one looked at approximately 4.86 pages per visit. It appears I am my own source of traffic!

 

TAKE ACTION! Make either:


1. An Avatar: Quick and Easy Link to Your Etsy Shop!
These were all made with either basic programs like Paint, or Picnik, which is free to use. They don't have to be fancy , but should peak your curiousity!  Most were used by using Etsy photos, and adding text and a frame in Picnik. What's not to love, 5 minutes later, you are on your way to the perfect shop avatar. Add them as a Picture and link them to your Etsy shop. So quick, and so easy, and FREE.

2. Use the Etsy Mini!
If you do not want to design an avatar,you can use the Etsy Mini, which you can make in different sizes to showcase your items.  I'm sure every Etsy seller is using or has heard of those, if not, this is what it looks like:






Go to Etsy - then Click on Your Account
Find Lower Left Column "Promote"
Click on "Etsy Mini"


3. Use the Pocket Shop!
Here is an example of a pocket shop (and these are great because you can choose different skins to match your blog.) This one is going to highlight Etsy seller BarSoap's shop. You can either highlight everything in the shop, or only "one section" of your shop, for instance, if you have an overstock in earrings leftover from that last crat show and you are dying to unload them. Available at CraftCult.







Tip on Scripts: I personally like the picture avatars because "scripts" can sometimes slow up your blog load times. If you use the "Search this Blog" by Google, that is one script. A pocket shop would be a second script. Too many scripts, and your page load time decreases. Choose what is best for you and your blog. Then use your analytics and compare the month after you made the change. You should see improvement!  Please come back to this post and comment here and tell me how it worked for you!

If you want to thank me for this basic enlightenment, tell people about my new blog, which is all about vintage on Etsy here. 

You May Also Like:  Tim's Post Using Google Analytics.

5 Blog Features That Drive Visitors Crazy

Pillow from Hutch Design!

Making a blog look unique can be a trickier prospect than it seems from the outset; it's completely open-ended and can thus go very well or very poorly, depending on what your blog's goal is. Regardless, here are a number of things that you should almost never do, unless your blog's goal is to alienate and annoy potential readers:

1. Embed auto-playing music.

Music is not necessarily a bad thing; music that plays as soon as a potential reader loads a page almost always is. It makes as good an impression as yelling at a stranger, and it's one of many reasons why no one uses MySpace anymore. If you run a music blog, embed streaming media players that don't auto-play. Also consider linking out to music you want your reader to hear, so that they can listen at their leisure, rather than in an agitated state.

2. Embed unskippable ads.

No one liked pop-up advertisements in 2001, before everyone's browser included a tool to kill them instantly. Now no one likes unskippable ads, which make users wait before they can view your blog's content. Unless you have something that you know everyone wants, stick to targeted ads that make sense for your readerbase, rather than irrelevant ones that waste their time.

3. Use Flash exclusively.

The lure of Flash is understandable. It can make things pretty, it makes them detailed, it can make them wholly, uniquely yours. It also makes them drain resources on almost every modern web browser and can't be viewed on any device running Apple's iOS, making the technology dated and impractical as interface designers move into the future. Furthermore, Flash is a poor choice for blogs because it renders text solely as you design it, rather than in a medium that looks best to your reader (whose eyes might not be able to render text as small as yours).

4. Choose an obnoxious font.

Bad font choice can do wonders to hurt your credibility, especially if that font is Comic Sans MS (famously used on the tags of Beanie Babies by comic artists too lazy to pen their own text, and eight-year-olds the world over). Color combinations can be equally devastating; avoid yellow on white, for example. Stick to a more conservative font and a color combination that complements your layout, rather than one that renders your content unreadable.

5. Create a bad layout.

Deliberately terrible layouts can make for good art, but rarely convey information in an effective fashion. Stay away from noisy embedded background images, resource-intensive add-ons, and other unnecessary decorating. Make your content as accessible as possible and your readers will be relieved when it doesn't take them a month to find something in your archives.

-This post was written by Gerald Martin who also writes on being a radiology technician for www.onlinecollegedegrees.net

SEO and Sales Tips, and Experiment from a Backwoods Barbie : Part I

CASE STUDY: PART ONE

Sigh.   I'm always learning this technical crap and reading up to see what changes I can make in my websites, stores, titles, and tags to sell better.  Considering a year ago I didn't know what a "blog" was, I think I'm doing darned good at learning the ropes and now even make sites and blogs for others which is just insane.  The moral here: don't be scared of learning what you don't know, just make it a point to study harder!

When I first opened my first Etsy store, Retro Chalet, I wasn't "dedicated" to maintaining or cross-promoting as I have grown to be in the past year and a half. One, I didn't have the time. 

Two, I was clueless. I didn't know about tagging, titles, and keywords like I do now. 

Three, my photos sucked.  I remember traveling and taking camera-phone grainy photos and uploading items and wondering why they didn't sell.  Those same items, I my relisted with better photos and better keywords and they sold quickly.  My second store I almost titled the same Retro Chalet Studio but separated my handmade this way. 

PHOTO STUDY:  Let's take a moment.

Does this photo jump out at you?

A good picture is worth 1000 words.  (Arnold, I love you.)
  I'm just saying, this photo makes you look, right?

SUCKY PHOTO!

Cheesy photo, this will never sell my item.  I was in a hurry, and it shows. No detail ACK.


BETTER BUT STILL HORRIBLE, NOTHING TO BRAG ABOUT:
I was experimenting with different backgrounds, this would have been okay had I cut just the focal point on the photo out and did it closer so you could have seen the detail.  Who wants to see my dirty table?   Too much going on!  I'm not selling the flower I'm trying to sell the sculpture!


GREAT PHOTO BY LIZZIE CAYE!

I liked her photo so much I used it as a team search tag and added the cheesy "bags and purses" underneat.

SAME WITH MEMBER ADRIEN ART!

LOVE HIS PHOTOS!

I added the cheesy" Ceramics and Pottery" to the bottom and used this photo as a team search tag.  Note how Adrien's teapot clearly stands out, and the focal point of the photo IS the teapot only!

The thing is, all this reading, watching, and investigating, I learned about things, and hard work does show. You aren't going to get noticed just listing items in your Etsy store and letting them sit.   I spent days in the winter reading all of the Etsy "quit your day job" articles and really making a top ten list of what key sellers did that I didn't do. It's different for every seller.  For me, it came down to photos, promoting, social networking, and keyword-tagging.

I also had to think like a buyer.  This is your "free lesson" of the day.

I see many of you with great items just sitting in your store.  Look at your item title and tags. How would someone else FIND this item. 

LET'S DO A TEST: 

For instance, if you are selling a pink polka dot purse:  how would I find it? 

This one, by Embroidery by Melissa, is tagged pretty well!

STOP RIGHT THERE. 

DO NOT OVER THINK THIS.

DO NOT UNDER THINK THIS. 

JUST THINK.

LET'S DISCUSS!

Who on earth is searching for a pink polka dot purse?  Very few people at this very moment.   However, you want to sell me that purse whether I need polka dots or not, right?  We know of course people on earth searching for a new purse is LOTS and LOTS OF PEOPLE!

So your goal is to tag and sell and title this pink polka dot purse correctly MARKETING it to everyone looking for a new purse!

What I mean is, don't be a tag waster!

NO NO NO ---  pink polka dot purse, polka dots, circles, pink, large purse, dots, circles,

IN THIS PARTICULAR BAG YES YES YES:

bags and purses --main category
hot pink  --- will cover the "hot pink" people and "regular pink" lookers
fuchsia  --- another word for your color
tote   --- another word for this items, it is an over-the-shoulder tote
canvas  ---material is a plus even though you have room to list this in material area
mod pod -- off the wall but is 'era related' to the style,  other words: modern , chic, urban
handbag --- another word for someone looking for a bag
pouch -- another word for someone looking for a bag
TEAM TAG HERE ---better chance of coming up in your team or group area for visibility
polka dot &-- descriptive

THAT LEAVES YOU SEVERAL MORE KEYWORDS!

Let's brainstorm.  Was it made in your home state? Why can't that be a keyword, for people who aren't using the GeoLocator, maybe they are searching for your state.  Does this purse have enough room to be a travel bag of sorts?   Can it fit your beach sandals, book and towel?  Will it fit a laptop?  If so, possibly a LAPTOP or BEACH BAG or TRAVEL BAG would be other ideas, when you could clearly explain this in the description.  " Big enough bag to take on your travels, to the beach, or fit your laptop in!"  Is is the best gift idea ever? GIFT is a great tag.

So, when your item is up for renewal, change a few tags.  Does it help?  Are you getting more views? 

You have to multi-market your item!~

 
Facebook was a big thing for me to learn how much it helps.  I have to admit, on my personal FacebookEtsy shop. I have no qualms doing so , every once in awhile.  (So sad to hear the "My Etsy" tab is going away soon...)  If just a few of those 1700 friends share my link with other friends, and the sharing keeps going and going, well, that's the best networking ever and sooner or later people will visit my store and buy my items.  Using Google Analytics, I found that about 11% of my visitors were coming from Facebook.  So, you decide.

Social networking is a huge thing and something that I clearly don't have enough time for.  If you set aside just a few hours a week, you can drastically improve your visibility. It works.

Figuring it all out took some sleuthing and help from others. I talked to some sellers along the way and if I liked a shop that was selling more than me, I had no bones about using the Etsy Convo to ask them questions.  What kind of camera do you use? What kind of lighting is best?  Most were happy to help and looked at is as a compliment.  I was shocked that some sellers use make-shift paper setups to take their photos when in fact I anticipated them having some huge studio room and professional lighting like in the movies.Perhaps, illusion is everything!

On top of that, you have to make sure the customers you do get walk away happy.  Give them incentive to visit your store again. If someone is unhappy, fix it. 

So I started thinking about Search Engine Optimization, and reading all about THAT and trying to improve my exposure. Quite honestly it's confusing but from what I get in a nutshell is certain keywords give you certain rank on search engines and there are tips and tricks for better "optimization" .   Let's break this down a bit, if you search for Vintage on Etsy, you get over 800,000 results at any given time, and on Google, well, just imagine.  However, if you label your item Vintage Red Pyrex Bowl, it's going to narrow down results and you have a better chance of getting discovered, but then who on earth right this second is searching for the bowl you have?   I wondered, how to get MY items higher in search ranks in Google?  

Maybe I think too much.  I wondered what if my Retro Chalet store would have actually had a name with " Vintage " in the actual title of the shop?  Would this have shown in the Google results better as in better rank?

So I went on Etsy and tried to open another shop. Just about everything Vintage was taken already.  If not buy sellers by buyers.  Vintage This , Vintage That, Vintage Sorry-I-Got-Your-Name-First.   Here is what it said when I went to search for sellers with the name Vintage in their title:

We found 3082 sellers whose names start with vintage.

OUCH. Okay, so obviously I hadn't been the first one to think of this....so I did another experiment.  I decided to look at the ones who had items listed, and see how they were doing-   It truly varied.  Some had great photos and and great priced items but they weren't selling that much. I couldn't figure out why.   Others were selling tons, but I wasn't sure why because I found the items cheaper and more interesting in some of the other stores. The ones selling however, at least two out of three of them,  did belong to networks, blogs, and some even teams. 

So I wanted to go to the EtsyWiki to see a list of top vintage sellers excluding supplies.   That redirected me to Etsy by Numbers, which redirected me to Craft Count!  So here you go:  Only 2 of 10 of Etsy's TOP Vintage sellers even have the word "vintage" in the title.

So , maybe it's not in a name.  I like to go against the grain so I'm doing my own experiment.  I've opened a new store with the keywords Vintage in the title, a blog, and I'm going to compare visits, views and sales with my other store in six months.  I'll get back to you.


Stay tuned. For more...

IN THE MEANTIME YOU MAY WANT TO EXPLORE FROM PROFESSIONALS:

TAXES-ACCOUNTING-FINANCE-ORGANIZATION
Are you clueless at running your Etsy business?  There are some sellers whose entire stores give you sage advice on running your business, such as JJMFinance, who offers bundles of files for the self-employed and has 100% positive feedback to date, having sold upwards of 756 sales.....I've never bought anything but with this type feedback from other Etsy sellers it's definitely worth mentioning. 




FOR TIPS-TRICKS-SELLING-MORE-ORGANIZATION
I see this seller BusinessMinded having a LINK on Facebook all the time!  This item is the main item they sell, for $24.95, and the feedback is great...check it out!