Tips for the Etsy Seller : From Someone With Over 1000 Sales

QACreate has these cool cufflinks for sale!

I have had several shops on Etsy, and have achieved a combined total of over 1000 sales. I get a lot of messages asking me this, or wondering about that, so I finally decided to sit down and spell it all out. Now if I had to do this in one word, I'd say W-O-R-K hard!

Work Hard by BubbleWrappd on Etsy!

Work on your shop everyday and apply the 10 Tips in their entirety I'm about to tell you. Etsy gives you a storefront, but you must do the marketing and spread your product out there. I don't care if you sell peanut containers, or jewelry or vintage items. You are doing it because you love it and making your craft because it's something you enjoy. So who better than to promote your store, your item, or your work besides you?

The Mothership, how I love her.

So, without further ado I am now going to give you the exact 10 Tips that helped me become a successful Etsy seller. I present you my free extended article of 10 Tips for the Etsy Seller!



Warning: May require some reading time! Comments are welcome and appreciated.
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Shared by Ira Mency of Retro Chalet

Social Media 101: Placement of Your Etsy Shop in Your Blog

I originally published this article for Handmadeology, and Tim liked it so much it's an a blogging ebook. I want to share it again with you all in case you missed it as placement is so very, very important!

Your Etsy Shop Should Be Visible on Your Blog or Website. 

(Yes, This is an Issue!)

Sometimes, it's the simple things we overlook. I'm here today to tell you how important it is when doing your social networking, to have proper placement of your Etsy shop on your blog or web.  I am not even joking here when I say this is a real issue in one of three blogs or sites. As I am involved in several Etsy teams and come in contact with thousands of members per day, I cannot tell you how many people ask me to look at their blog or web and wonder why it's not driving traffic to their store. Sometimes, we'll be talking about Google Analytics and they say, "Well Google says I get no traffic from my blog."  So , I pull up their blog, and I can't believe my eyes.  Here I will discuss examples of what I'm talking about, (these are real blogs, that I read, and names have been whited-out to protect the unknowing!) I will show you proof that what I'm saying is true. I will then tell you how to fix it, if you fall into one of the two categories below.
Case#1 : "The Lack of Blog" 
No Link to Etsy Shop on an Etsy Seller's Blog.  

This blog has great content,  however, this is an Etsy seller and has nothing to drive you to the Etsy shop.  As soon as I finish this, I'm contacting her as I've made her an avatar to put smack dab onto the top of her blog. 

Case #2 : "Placement Poverty Blog"  
Link to Etsy Shop Is Not "Above the Bar", meaning you have to scroll to find it.  

 The Etsy Seller has a beautiful blog, and is making great use of the follow her on Twitter button, but what of the Etsy Mini?  I had to scroll down to see it. It's not at first glance, above the bar. In other words, I'm always reading her TOP POSTS. So, why would I scroll down and read something I've already read, which means, I probably wouldn't notice it. Are you suffering from Placement Poverty?

Primo Placement Solutions
Your blog or web should have a nice avatar going direct to your Etsy shop.  Furthermore, this should be one of the first things you see when you pull up the site or blog. Remember, it's the window you first see when you first pull up the screen -- the top of your computer page or above the bar. You don't want to "scroll down" the blog to find your avatar. Especially if someone is checking your top posts, or visiting your blog frequently, they may only read the first post or so. Here are examples of primo placement.

Primo Placement Position #1 : Next to the Blog Post Title.

Shameless promotion, maybe, but my store is the first thing you see onmy one blog that features other Etsy vintage sellers.  Why not? I'm the top sponsor if it's my own blog, and doing all the work, right? When you read the headline you also see my shop. Very cool placement. 

Primo Placement Position #2 : Next to the Start of your Post.

Now, I'm second down on this blog, and moved from my right hand position. On the right is a paid advertiser, so I decided that the best placement for me is to be right where your eyes start to read the post. The choice of colors for my avatar "pop" out from this page don't you think?

I could go on and on, but you can do this simple math by looking up the blogs you subscribe to. Upon visiting the page, how many actually have links, avatars, or products pointing right to their Etsy shop above the bar, on your screen staring you in the face?  Do you have to scroll to find it?  If this is you, do something now!  If it's your friend, send them this article, quick!

Show them the PROOF of what I'm saying is true!

Here is my 2nd blog above, where I actually have lower placement. It is solely responsible for driving 35 new visits to my shop last month, and those people spent an average of 6 minutes and 46 seconds looking at my Etsy shop.  Each one looked at approximately 4.86 pages per visit. It appears I am my own source of traffic!

 

TAKE ACTION! Make either:


1. An Avatar: Quick and Easy Link to Your Etsy Shop!
These were all made with either basic programs like Paint, or Picnik, which is free to use. They don't have to be fancy , but should peak your curiousity!  Most were used by using Etsy photos, and adding text and a frame in Picnik. What's not to love, 5 minutes later, you are on your way to the perfect shop avatar. Add them as a Picture and link them to your Etsy shop. So quick, and so easy, and FREE.

2. Use the Etsy Mini!
If you do not want to design an avatar,you can use the Etsy Mini, which you can make in different sizes to showcase your items.  I'm sure every Etsy seller is using or has heard of those, if not, this is what it looks like:






Go to Etsy - then Click on Your Account
Find Lower Left Column "Promote"
Click on "Etsy Mini"


3. Use the Pocket Shop!
Here is an example of a pocket shop (and these are great because you can choose different skins to match your blog.) This one is going to highlight Etsy seller BarSoap's shop. You can either highlight everything in the shop, or only "one section" of your shop, for instance, if you have an overstock in earrings leftover from that last crat show and you are dying to unload them. Available at CraftCult.







Tip on Scripts: I personally like the picture avatars because "scripts" can sometimes slow up your blog load times. If you use the "Search this Blog" by Google, that is one script. A pocket shop would be a second script. Too many scripts, and your page load time decreases. Choose what is best for you and your blog. Then use your analytics and compare the month after you made the change. You should see improvement!  Please come back to this post and comment here and tell me how it worked for you!

If you want to thank me for this basic enlightenment, tell people about my new blog, which is all about vintage on Etsy here. 

You May Also Like:  Tim's Post Using Google Analytics.

Project Wonderful : Anything to Raise Team Funds

Perhaps some of you have noticed some of the ads from sponsors on the sidebar that are always changing. Today, there may be no ads, tomorrow some, then poof gone again. The ever changing ad boxes are the works of Project Wonderful.  I am honestly tired of trying to sell direct advertising for our blog, when we have so much else to do and I'm sure you know time is limited!   So, I handed the ads off to Project Wonderful for the time being.

At first they were free, so a lot of people tried them out. I have now put a cost associated with them, some from 3 cents per day to 10 cents per day.

I am not sure if any of you use this service, but I have actually a few ads out there myself though it.  It's cheap advertising, but if you do your homework sometimes you can find a niche site that works for you.  Ultimately if you sell handmade , advertising on a site like Handmadeology for $50 for 3 months will get you a lot of views.  If you don't have $50, you may wish to try a smaller niche site for say, $5 and see what happens.

Get your Ads in Gear with Human Body in Motion by sevilyadesign

I want to reiterate that things aren't going to fly out of your shop, (I'm on Design Sponge and I'm not selling out) so.....this is for people who want to put $10 or $20 into an advertising account and test the waters. Find a niche.  For just ten cents a day, $20 may last you some time! What's nice is you have reports --if you research and read them you can find something that works for you.  You can search for blogs  (both business and personal) that fit your keywords.  Some blogs have a lot of page views, others are growing .....A crochet seller may have very good luck advertising on a yarn site and get advertising results for less , than if they were to advertise lost in a sea of ads on a larger much more read big-boy site.  You really have to do your homework and search by keywords. The best part is you can cancel it at any time and you are not committed.

You can really do research for free before committing to Project Wonderful.

It took me awhile to find the right place to advertise my vintage shop via Project Wonderful.  I found some places really cheap just weren't a good fit for my vintage shop.  One vintage site wanted $11.13 a day to advertise, I must say they were a widely read blog but if an ad is going to cost me that much I'll go to Design Sponge!   I found a spot that worked for me, but over time my click though rate cost me about 60 cents a click so I dropped it. Now I'm on a site that costs me about .18 cents when they visit my shop.  What that means is , a vintage reader who loves vintage is costing me less than a quarter to visit my site.  Would YOU pay a quarter to get a new customers in your niche to visit your Etsy shop and look around?  The best part is you can set a spending limit like "Drop me when I used up $5".

You can easily get lost in the WWW full of advertising. This pendant by Girl Geek Boutique!

Project Wonderful is a bid system.  You bid the most you will spend per day on any given ad. I "park" my bid and leave it up. Today, I may be the winner and featured for a few days for .10, but Wednesday comes and someone bids .12 and knocks me out.  They then leave on Saturday advertising elsewhere and I'm back in because no one is bidding against me.  So, it takes me a heck of a long time to blow though $20.

Ironically what you can't see is the fact it targets four country zones. People reading this from Canada may see ABC Calendar's shop wherein someone in the states may be seeing XYZ Supplies.  It is based on target audience. 

Project Wonderful makes their money when you deposit funds from your paypal in there, taking small service fees.   A lot of people say to me, "I have not had any luck using Project Wonderful."  I say to them, did you do your homework and really read the reports, and if not, how do you really know?  Someone who clicks though today may come back and buy tomorrow.

Advertising can be confusing.

I'm putting together more compiled results in Advertising in the future, but for now I thought I'd tell you that I'm letting Project Wonderful handle our blog advertising from now on.   We may not get rich quick off selling these ads, but over time we should have some money deposited into the team shop funds.

So please support and visit our sponsors!  They will be constantly changing :)

Pay it Forward and Giveaways, Do they Help Etsy Sales in Your Shop?

Do I have to sneeze on you to get you to do a Pay it Forward, this 1938 Valentines Card by Paper Picker.

1) PIF - (Pay it Forward) / Clearance Sale

A "Pay it Forward" is when you list an item for an unbelievably low price.  I've seen them listed anywhere from .20 to $5.00, but the lower the better.   Tag and title the item with pif, and pay it forward tags.   I recently did this with some items that I've had forever, things I've reduced and relisted so many times they were going to Goodwill.

Consider it a clerance sale, there's over 2600 "PIF" items on Etsy at any given time! I sold a small wood box, some old letterpress and have a brooch currently listed waiting for it's buyer. The PIF's,drove a lot of shop views and got me one customer who ordered some wood print blocks.

Some PIF's sell pretty fast, but others are still waiting to be had.  In the listing I explain that this is a pay it forward, and that they in turn should do something nice for someone else today.  Nothing like spreading kindness and a good deal at the same time. If anything, people will be drawn to your shop and maybe give you a few hearts.  They may even favorite you and check back sooner.

Once upon a blue moon you should have a giveaway...speaking of blue moons gorgeous Ensemble by GreenBeadz Designs

Hold A Giveaway!

Giveaways can be posted on various sites and can drive exposure to your  shop and your blog. Many giveaways ask you to read a particular blog post and "comment on it" and by doing so you have driven traffic to your blog and made people aware of your merchandise and your Etsy shop!  Case in point, feature 5 vintage items and ask sellers to pick their favorite. One lucky winner wins the item.

Winners and Losers, with Giveaways everyone's a winner. Angel Bag by RoyalRedneck!

Giveaways can be done at:

• Funky Finds  (FREE) I'm having one on here--but not actually "giving it away" until May. Nice thing is they list my shop up until the giveaway,then will write a blurb about it, so nothing like free exposure! They select a winner, and will contact me.  What's not to like?

• EtsyGiveaways (FREE) This place has so many giveaways it will make your head spin.  They also have a high page rank and people read this thing.  It's a great way to do a giveaway and most I've seen have about 40 to 60 average entries PER contest or more, meaning that's about 50 more people to your blog post and aware of your shop! *Focus on handmade but I've seen just about everything on here.

• EverythingEtsy ($$$) Everything Etsy has a huge following, and is a well read online publication opens up giveaway slots, and usually asks for a fee plus two samples.If you were donating a glove mold send them two. One will be reviewed in a nice blog post highlighting your shop for more exposure, and they will send out the second item direct to the winner. Last giveaway I saw cost $50, but this covered the write up, contest, and them mailing your item.  So, essentially you are paying for a giveaway but in turn gaining a lot of shop views and exposure. This may be better in the long run than taking out a button ad.  Contact them for more information and current pricing, and Kim is super cool to work with.

Relax and let your giveaway take it's course...and enjoy breakfast in bed with this upcycled cork tray by Lolailo.

Try it and let me know how your PIF or giveaway works! I hope if anything it will drive exposure, page views and new "hearts" to your shop!



Originally written for the Vesties by yours truly. See full post with more ideas here.
Read the other Marketing 101 posts I've done for their blog HERE.

Do You Picnik ? Easy Way to Fix Photos and Promote Your Etsy Shop on Your Website or Blog

Camera and photo from VintageSpark on Etsy.

 Many of us look at some of the photos that make it to the front page on Etsy and are in awe. Etsy's Storque blog is full of good articles on  fixing your photos in your shop.  I hate to break this to you, but most of these people just like you or I and did not take photography lessons. They have however found a way to "bond with their camera" and  found their "MACRO" zoom button.  They usually use neutral or white backgrounds, and sometimes stage props in, but more often than not use natural lighting.

Gorgeous picture, feels like you can reach out and touch it , how about giving me some lessons? Item and photo by AnBlathPaipeir

I'll be the first to admit, most of my photos SUCK.  My husband thought it time for me to upgrade from one of those "point and click" Kodak with "three functions", so when he got me one of those fancy Ashton Kutcher jobs I wasn't sure whether to thank him or cry. (Soon it was the latter).  I was and am still clueless.   I have read and reread the manual 100 times and honestly can't process it. (If it's not just point, click, zoom, I'm no good.)  So if you are thinking your photos aren't good enough, put yourself in my shoes. Imagine having crappy photos but owning a super duper camera, that's pretty bad.  I don't own those expensive software programs like Photo-shop.  Then someone told me they were using Picnik for years. I played around.  You can join the service for a small fee, but I made all the below using Picnik's FREE services.

THE MISSION:  Make a banner link for someone to add to my blog. 

BEFORE:

I had to use a photo from Modern Plastics shop.

AFTER:  I used free Picnik services to brighten it, saturate it, add text and a "museum style frame".  Now it works as the perfect "photo link" to her site. 

 

THE MISSION:  Have some fun with this picture by Ohzie, and zoom in closer to the hat.

BEFORE:

I had to use a photo from Ohzie shop.

AFTER:  I zoomed in and made it into a playful polaroid, that she could use in any Etsy listing, blog post or on any website. I thought it important to put the recycle symbol on it as her products are recycled. Perhaps seeing her name over and over will drive customers to her shop.

THE MISSION:  Spice up my glove mold photo.

BEFORE:

My photo is just blah....lacks luster and bad exposure.

AFTER: Perhaps good for something around Halloween?  Brighter and fun! I added a frame with picnic and some "free stamps" which you can move around and turn...it would have been okay just making it brighter.

THE MISSION:  Make this picture of DoLoBo Jewelry stand out for a small mention in an upcoming blog post.

The original is okay for Etsy, but we needed to add some spunk and make it artsy.

Spunky for a sidebar on his blog!  I used a saturation and grainy look on Picnik.

MISSION:  Make a collage, if you  have too many photo angles and can't fit them all into Etsy, use a collage for one of your pictures.

Here's a mini collage with only two photos!

 Photo collages are available in any size. I sharpened the dress to show more floral design, and added the writing, as you can tell I really like that font.  Photos by TexasVintageThings.  

Or you can just make basic collages if you have too many photos for Etsy. This one I made from  Modern Plastics.

I truly believe photos sell your product. All of the above are just tools to help you spice yours up a bit.  There are so many items on Etsy now, it's not hard to find a few of the same.  I would rather pay more for an item that looks prettier or better than less for an item that I can't see detail in or is grainy. So, why not have a Picnik date ?

Business Tips from Design Sponge - Bookmark This A Must Read Says Etsy Recyclers Guild Team

I don't know how many of you take the chance to scour the web for free business tips, or tips to sell online or grow your business, but I do.  When I find something wonderful I just have to share it!  Today, you must really bookmark and check out this Biz Ladies series on DesignSponge.  They add new things periodically, and quite honestly, this advice is priceless.    So what are you waiting for?  The Design Sponge Series is here.
Have fun!

Sending Packages to Your Customers: When Green Isn't Great

I so pride myself on using everything in my home for another purpose in life, right down to the cereal boxes and shoe boxes when packing Etsy items.   I do most of my grocery shopping at Aldi, who prides themselves in being green- and inexpensive.  By not offering plastic bags, and offering generic alternatives they can sell for less.  They also pride themselves in using less cardboard in their product line...such as this brand of Fit and Active cereal , or Millville--both generic lines. 

I use these boxes which are thinner such as the granola, fruit bars and cereal box items for non breakable goods.  In my several stores on Etsy and "that horrid other site not worth mentioning" prior to me selling on Etsy, I have shipped several thousand packages. I've shipped to international locations and with the exception of one lady upset that I used a  Dog Food Bag as packing material, I've not had any problems.  Until now. 

This was my package when it arrived to my customer, I was mortified!

I sent something made of polyethylene plastic (pretty much unbreakable) from Baltimore to California with free gifts like a tiny stress foam football (how ironic) which only provided extra support within the shoe molds to keep form, tied with an upcycled string.  There was nothing to support the box itself from being caved in.

In case you can't see, the package is marked "Damaged in Transit" in red stamped in several places by the USPS. The side is ripped open.  Based on my "track record" I immediately blamed the post office, as it surely didn't look this way when it left my home.  I then gave the customer a full refund because I wanted her to be happy . Her items weren't broken, just very bent, but a refund didn't fix the issue.  You see, it was my choice to use this flimsy box, (with good intent) and had it been sturdier, the customer's experience wouldn't have been ruined. 

Customer did not get a warm and fuzzy feeling when seeing this.  Would you?

I had some thoughts of my own....at first until I was enlightened.

I'm sharing this article with her permission of course, as we all may have to rethink how and when to use upcycled packing materials to a point.

1) Obviously some of these boxes are 35-50% less cardboard, and contain up 35-50% recycled consumer waste impacting strength and quality.  Thinner boxes are more prone to damage even if you feel your item is not damageable.  Think again.  Refer to the photos above.  It only takes once.  Why double, triple, or quadruple them when you can find a heavier alternative that may withhold normal delivery abuse? 

2) The Shopping Experience (start to finish.)  The warm and fuzzy "ohhhhhs" and "ahhhhhsss" of when your package arrives.  There's a process of anxiously awaiting arrival of your goodies, checking the lovely wrapping or business card, or freebies inside your package when you get it.  Satisfaction.  Smiles. Happiness. Repeat Business.  What should have been a fun and lively experience arrived looking like something out of the Rocky Horror Picture Show.  I cringed when I saw those photos, and was honestly surprised the items were still inside after viewing those photos. .

3)  Use of these thin boxes (aside obvious vulnerability to damages as stated in #1) do require more tape.  More tape on thin boxes means people are less likely to take the time (or be able to) remove the tape, therefore instead of the box going into their recycle bin it may go into the trash.  I hadn't thought of that.

4) Cereal boxes, fruit or nut bars may contain trace allergens. How would I know if her son, or her husband or even she was allergic to peanuts and I'm sending my item per se, in a nut granola box?  I hadn't even remotely considered that.  Have you?

So thanks to a customer's communication and ability to share this story and photos, and for several tidbits above I would not have thought of prior to this happening.  I will be rearranging and redoing my packing area when I get home.  No more food boxes for this eco chic! I'm going to make sure no one has to go through this experience again, in some cases once is too much.

When "sorry" isn't good enough, perhaps we can learn from our mistakes..........

Tipple and Snack: The Interview (Mary Bosley Sits Down with Ira Mency and Tells All)

Tipple and Snack : The Interview

These are the types of treasures you will find at tippleandsnack.

It's no wonder with photos like these that Mary Bosley from Vermont does so well on Etsy.  In case you don't know, her shop Tipple and Snack opened on Etsy in November 2008.  She sells vintage and eclectic goods.  In just two years, she's tippling towards 2500 sales (2200+ in this shop + the sales she had when having a second store open.)   I sat down for a cup of virtual java with her, and this is what she had to say...


Flowers in the Little Leonard Cup draws you in, no wonder it sold quickly from her store.


Q: Tell us about you, and your shop...why vintage?


A: I'm a life long collector from a long line of collectors. I wasn't born with a silver spoon in my mouth by any means, but I was raised to value family pieces, and appreciate their beauty and worth. Most objects from my childhood had a story attached, and I treasure those memories. I still use our chocolate milk pitcher, though now it mixes martini's. (enter Ira's giggles here) Selling vintage goods also enables my addiction- I can sell off an old collection, and move on to my next obsession! I love Etsy's mix between vintage and handmade, and I'm thrilled when someone uses something from my shop in their own work.



Can you say MACRO lens photos?  The way she photographed these 1961 Ohio dog tags make you want to buy them, even if you don't need them.  

Q: With almost a million items on Etsy for Vintage searches, how do you keep on top of your sales?  Handmade sellers are in the same boat, getting lost in a big sea of Etsy items. So my question is what do you do to promote your Etsy shop and what things have and have not worked for you?

A: Hmm. I'm a minor social networker. I have a Facebook Fan Page for the shop, where I post new items, upcoming sale codes, and mentions of my shop in other people's blogs. I skate that fine line between posting often, and over posting. I know as a Facebook user, I get annoyed when pages post too often and too in your face. I'm also a member of the Etsy Vintage Team, and have shared in the resources that an Etsy Team can bring.



A pairing of owls! Hooot'd a thought?

 Q:  I agree with you there, teams are a great way to network with like minded individuals.  What about Twitter, blogging, and all that jazz?  I sometimes wonder if spending so much time on social networking is actually worth it when I could be relisting in my Etsy shop!

A: I'm not on Twitter and I don't have my own blog. I do give out my shop business cards when I meet people who are into collecting. I mostly rely on posting new items, and my awesome customer base. Building that took time, so I'd tell new sellers to be patient and keep at it!




Seeing gorgeous photos like this makes me want to redo all my pictures!

 Q: I noticed you had a second shop at one time, sold some things then combined it back, even though your second shop was more of a paper and ephemera niche' shop. Why did you decide to do this and what advice do you have for others?

A: I had the second shop for about a year, and have since folded the other inventory back into my main shop. It was about the same amount of work involved, but I found that my customers didn't necessarily jump between one shop and the other. Once they left mine, they were gone. It's about making it easier for them to make a sale- keeping them in one place helps. For instance, they are more likely to purchase a little paper item AND a painting from one shop, rather than one from each and have me adjust the shipping. That being said, my goods mix well together so my one shop can hold an eclectic mix.

Notice how pairing objects together when photographing is divine! Mary gives suggestions in her listing on what to use this sled for...
(ornaments not included.)

Q: What other things do you want the world to know about you?
A: In real life, I work in the advertising and tv production field. As a freelancer, I have gaps of time between projects. When the economy turned a few years ago I fell into Etsy. Over time, it's proven to be both a creative outlet and a source of income. My favorite part of the process (besides the hunt), is taking photos. When I look at my photographs from the shop's beginning, I cringe! I'm getting there, but there's always something to learn.

Author note:  Thanks to Mary @ TippleandSnack for being so helpful and honest and taking the time to talk to me. 

Team members: I urge you to share this article and convo Mary and tell her what a great shop she has and to thank her for doing this interview!

RELATED ITEMS

'Vintage : A picture is worth a thousand words' by RetroChalet

Perhaps it's my love for vintage and great pictures, or the interview with TippleNSnack that fueled my passion to do this great treasury. Here I'm featuring some Tipple items, some Recyclers Guild (wastenot) and Vintage Etsy Society Street Members, (vestiesteam) . I think great photographers of great wares sell more items! Time to redo my pictures! To read the interview, go to my team's Etsy blog located in my profile.

Vintage Orange Gingham Trim ... luvvinjewels $10.00	Vintage Leather Famolare Pla... jacklom3 $45.00	50s vintage brown suede hand... jackiedretrobo... $24.00
Colorful Enamel Paella Pans tippleandsnack $32.99	Vintage 1960's Royal Sat... birdie1 $98.00	Large Vintage Suitcase Perfe... funretro $60.00
Mixed Transit Token Cufflink... TheFloatingMar... $30.00	Vintage 1960s Dress in Holid... BasyaBerkman $37.00	Dansk Danish Modern Cast Iro... tippleandsnack $22.99
Vintage Marx toy company Dia... opendoorstudio $59.00	Vintage Slide Bingo Cards by... RollingHillsVi... $4.75	Anglo Corned Beef Packing Cr... tippleandsnack $32.99
Vintage Rusty Tools Instant ... RetroChalet $12.95	The Youngbloods Record Album... colerainecreat... $15.95	6 recycled musical heart sha... 42things $4.00

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